Privacy Policy

At WhaleTale, accessible from https://whaletale.store, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by WhaleTale and how we use it under the European Union’s General Data Protection Regulation (GDPR).

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at info@whaletale.store.

1. Data Controller

The data controller responsible for the processing of your personal data is the operator of WhaleTale, a registered limited liability company (s.r.o.) established and operating under the laws of the Slovak Republic. All personal infrastructure and processing adhere strictly to European consumer safety and data preservation guidelines.

2. Information We Collect

When you visit or place an order through our store, we collect certain personal identification metrics necessary to fulfill your request. This information includes:

  • Identity and Contact Data: Your full name, email address, billing address, shipping address, and telephone number.
  • Transaction Data: Details about payments made by you and specific items (such as fabric book covers) you purchased from our inventory. We do not store full credit card numbers; all payments are processed through secure, third-party payment gateways.
  • Technical & Usage Data: Your internet protocol (IP) address, browser type, browser version, time zone setting, operating system, and data reflecting how you interact with our website.

3. Why We Process Your Data (Legal Basis)

We process your personal information under the following legal frameworks:

Performance of a Contract: The primary processing of your name, address, and telephone number is strictly required to fulfill your purchase order, manage logistics, and coordinate product delivery.

Legal Obligation: We are required by Slovak commercial, bookkeeping, and accounting laws to store invoices and transactional documents for a legally defined statutory window.

Legitimate Interests: We process usage analytics and pixel data to optimize our advertising campaigns (such as Meta and Google ads), protect our e-commerce platform from security threats, and refine our user interface.

4. Data Sharing and Third-Party Processors

We do not sell or rent your personal information. To successfully run our operations, we share specific tracking and logistics metrics with trusted third parties who act as data processors:

  • Logistics Partners: Your delivery information (name, address, phone, email) is securely shared with Packeta (Zásilkovna) to facilitate automated locker (Z-BOX) pick-ups and home courier routing.
  • E-commerce Infrastructure: Our storefront operates via WordPress and WooCommerce, utilizing secure cloud servers to log transaction histories safely.
  • Marketing & Tracking Tools: We utilize specialized analytical integrations (including the Meta Pixel and Google Analytics) to measure conversion behaviors and target specific advertising campaigns.

5. How Long We Keep Your Data

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We maintain contract records for the duration of our warranty obligations, and accounting records (invoices) are preserved for the mandatory 10-year storage duration dictated by local fiscal legislation.

6. Your GDPR Data Protection Rights

If you are a resident of the European Economic Area (EEA), you possess comprehensive legal rights regarding your data. You are entitled to the following:

  • The Right to Access: You can request copies of the personal data we hold about your profile.
  • The Right to Rectification: You can ask us to correct any details you believe are inaccurate or incomplete.
  • The Right to Erasure (Right to be Forgotten): You can request that we delete your personal information, provided it does not clash with our mandatory legal bookkeeping obligations.
  • The Right to Restrict or Object to Processing: You have the right to object to us processing your details for direct marketing or analytical tracking under specific conditions.

To exercise any of these rights, please send an explicit request to our administrative inbox at info@whaletale.store. We will respond to your inquiry within 30 calendar days.

7. Cookies and Log Files

WhaleTale follows a standard procedure of using log files and browser cookies. These cookies are small text blocks dropped onto your browser to save cart selections, retain site configurations, and monitor traffic trends. You can choose to disable cookies through your individual browser options, though doing so may prevent certain interactive elements of the checkout funnel from loading correctly.